Social Media Content Struggles? What to Post When You Don’t Know What to Say (Southwest Florida Edition)

Written by DRVN on July 15, 2025. Posted in What to Post on Social When You Don't Know What to Say.

Are you a Southwest Florida business owner, coach, service provider, or contractor struggling with what to post on social media? You’re not alone! Keeping your social media feeds fresh and engaging can feel like a full-time job itself. Knowing what to post on social media is crucial for maintaining visibility, connecting with your audience, and ultimately, driving business growth. This guide provides a plethora of ideas specifically relevant to businesses in sunny Southwest Florida, helping you conquer those content creation blues and connect with your local audience.

Finding the right content mix is key. You want to offer value, build relationships, and promote your business without being overly promotional. This guide explores various content pillars designed to help you achieve just that.

1. Embrace the Southwest Florida Lifestyle:

Leverage the unique aspects of our region to create engaging content. What to post on social media becomes much easier when you tap into local interests. Think:

Showcase the Beauty of Southwest Florida: Share stunning photos and videos of our breathtaking beaches, vibrant sunsets over the Gulf, or lush tropical landscapes. Highlight local parks like the Naples Botanical Garden or Corkscrew Swamp Sanctuary. Tag relevant locations like #NaplesFlorida or #FortMyersBeach to increase visibility.
Highlight Local Events and Festivals: From the Naples Winter Wine Festival to the Edison Festival of Light in Fort Myers, Southwest Florida is buzzing with activity. Share event details, photos, and your own experiences. Encourage your audience to attend and engage with your posts.
Support Local Businesses and Initiatives: Cross-promote other Southwest Florida businesses you admire. Highlight local charities and community initiatives you support. This fosters a sense of community and builds valuable relationships.

2. Behind-the-Scenes Content:

Give your audience a glimpse into your business’s day-to-day operations. This humanizes your brand and builds trust. Consider these ideas for what to post on social media when showcasing your business:

Introduce Your Team: Share photos and short bios of your team members, highlighting their expertise and personalities. This helps potential customers connect with the faces behind your brand.
Show Your Process: Document the steps involved in creating your product or delivering your service. For example, a local restaurant could showcase the chef preparing a signature dish or a contractor could share time-lapses of a project’s progress.
Office Culture Snippets: Share glimpses of your workplace culture, whether it’s a team lunch, a fun Friday activity, or a celebration of a company milestone. This demonstrates a positive work environment and attracts potential employees.

3. Provide Value with Educational Content:

Establish yourself as an expert in your field by sharing valuable insights and advice. This type of content positions you as a resource and builds credibility. When wondering what to post on social media to showcase your expertise, think:

Tips and Tricks Related to Your Industry: Share actionable advice that your target audience will find helpful. A Naples-based real estate agent could share tips on staging a home for sale, while a fitness coach could offer workout tips and healthy recipes.
Answer Frequently Asked Questions: Address common questions your customers ask. This not only provides valuable information but also saves you time answering the same questions repeatedly.
Industry News and Updates: Share relevant news and trends within your industry. This shows you’re staying informed and positions you as a thought leader.

4. Engage Your Audience with Interactive Content:

Social media is a two-way street. Encourage interaction with your audience to build a strong community. Thinking about what to post on social media to boost engagement? Try these:

Run Polls and Quizzes: Ask fun and engaging questions related to your industry or Southwest Florida. For instance, a local ice cream shop could ask, “What’s your favorite summer flavor?”
Ask for Opinions and Feedback: Solicit feedback on your products or services. This shows you value your audience’s input and can help you improve your offerings.
Host Q&A Sessions: Dedicate a specific time to answer questions from your audience live on social media. This provides a valuable opportunity to interact directly with your customers.

5. Promote Your Products and Services (Strategically):

While providing value and building relationships is crucial, don’t forget to promote your business. The key is to do it strategically and avoid being overly promotional. When deciding what to post on social media to promote your offerings, consider these tactics:

Showcase Customer Testimonials: Share positive reviews from satisfied customers. This provides social proof and builds trust.
Highlight Special Offers and Promotions: Announce discounts, sales, and limited-time offers to incentivize purchases.
Behind-the-Scenes of Product Development: If you’re launching a new product or service, share sneak peeks and updates to build anticipation.

6. Leverage User-Generated Content:

Encourage your customers to create content related to your brand. User-generated content is authentic and builds social proof. What to post on social media can often be answered by your customers themselves!

Run Contests and Giveaways: Encourage customers to share photos or videos featuring your product or service for a chance to win a prize.
Reshare Customer Posts: Repost positive customer reviews, photos, and videos featuring your brand. This amplifies their message and shows appreciation for their support.
Create a Branded Hashtag: Develop a unique hashtag for your business and encourage customers to use it when posting about your brand.

Southwest Florida Specific Examples:

A Naples-based charter fishing company: Share stunning photos of recent catches against the backdrop of the Gulf of Mexico, highlighting the thrill of deep-sea fishing in Southwest Florida.
A Fort Myers landscaping company: Offer tips on drought-tolerant landscaping and native plants suitable for the Southwest Florida climate.
A Cape Coral restaurant: Post mouth-watering photos of their fresh seafood dishes, emphasizing the local sourcing of their ingredients.

Tools to Help You Plan and Schedule:

Managing your social media presence efficiently is essential. Tools like Hootsuite, Buffer, and Later can help you plan and schedule your posts in advance, saving you time and ensuring consistent posting.

By following these tips and incorporating local relevance, you can conquer the “what to post on social media” dilemma and create engaging content that resonates with your Southwest Florida audience. Remember, consistency is key. Develop a regular posting schedule and stick to it. Analyze your results and adjust your strategy accordingly. With a little planning and creativity, you can leverage the power of social media to grow your business in beautiful Southwest Florida!