My entrepreneurial journey began during the early rise of social media. Between 2003 and 2006, I used MySpace to promote concerts and events, where I quickly learned how online attention, advertising, sponsorships, and digital communities created leverage. When Facebook launched its advertising platform shortly after, I recognized immediately how transformative digital marketing would become for business.
I began applying those skills to products, services, and businesses targeting college students through Facebook's early ad ecosystem. What started as event promotion evolved into more than 22 years of experience in business development, digital marketing, sales psychology, branding, leadership, automation, and revenue growth.
Over the years, I have worked behind the scenes with entrepreneurs, agencies, consultants, personal brands, celebrities, and companies across multiple industries — helping them sharpen their messaging, scale their infrastructure, strengthen customer acquisition, and build sustainable systems for growth.
In 2016, I focused heavily on fractional CMO and CRO work, helping service-based companies, coaches, consultants, and agencies scale through what I have always believed matters most: a people-first approach. As both an empath and an ambivert, I developed a deep understanding of communication, buyer psychology, trust, and the human side of business during the explosive rise of social media and digital entrepreneurship.