Social Media Content Goldmine: What to Post When You’re Drawing a Blank (Southwest Florida Edition)

Written by DRVN on July 20, 2025. Posted in What to Post on Social When You Don't Know What to Say.

Running a business in sunny Southwest Florida is exhilarating, but keeping your social media feeds fresh and engaging can be a constant challenge. You know you need to post regularly to stay top-of-mind, but sometimes the creative well runs dry. What to post on social media when you’re drawing a blank? This guide is your content goldmine, offering a wealth of ideas specifically tailored for Southwest Florida businesses, coaches, service providers, and contractors.

What to post on social media shouldn’t be a mystery. It’s about connecting with your audience, showcasing your expertise, and ultimately driving business growth. Let’s dive into some actionable strategies and locally relevant content ideas to banish your social media posting blues.

Behind-the-Scenes Magic

Give your followers a glimpse into the daily operations of your Southwest Florida business. This humanizes your brand and builds trust.

A Day in the Life: Document your typical workday, from morning coffee at a local Naples cafe to wrapping up projects. Show the passion and hard work that goes into your services.
Meet the Team: Introduce your employees or collaborators. Highlight their skills and personalities, showcasing the people behind your brand.
Work in Progress: Share sneak peeks of projects in development, upcoming events, or new product launches. Generate excitement and anticipation.
Office Tour (or Job Site Tour): For contractors or service providers, offer a virtual tour of your workspace or a current project site. Showcase your professionalism and expertise.

Engaging with Your Community

Southwest Florida boasts a vibrant community. Leverage this by showcasing your local involvement and supporting fellow businesses.

Local Partnerships: Highlight collaborations with other Southwest Florida businesses. Cross-promote each other’s products or services, expanding your reach within the community.
Community Events: Share information about local events, festivals, or charity drives. Demonstrate your commitment to the Southwest Florida community.
Support Local: Feature a “Spotlight on Local Businesses” series where you recommend other businesses you admire. Foster a sense of community and build valuable relationships.
Naples, Fort Myers, and Beyond: Share stunning photos or videos showcasing the beauty of Southwest Florida. Capture the essence of the region and attract visitors to your business.

Content that Educates and Informs

Position yourself as an expert in your field by sharing valuable insights and information relevant to your target audience.

Tips & Tricks: Offer practical advice related to your industry. For example, a Naples-based landscaping company can share gardening tips for the Southwest Florida climate.
Industry News: Share relevant industry updates and trends. Keep your followers informed and demonstrate your knowledge.
Blog Post Snippets: If you have a blog, share excerpts from your latest posts on social media, driving traffic back to your website.
Answer FAQs: Address common questions your customers ask. This saves them time and positions you as a reliable source of information.

Customer Spotlight & Testimonials

Happy customers are your best advocates. Feature their positive experiences to build credibility and social proof.

Client Testimonials: Share positive reviews or testimonials from satisfied customers. This builds trust and encourages potential clients to choose your services.
Success Stories: Showcase how your products or services have helped clients achieve their goals. Use compelling narratives to connect with your audience.
Case Studies: For more in-depth examples, develop case studies highlighting specific client projects and the positive outcomes.
Before & After Photos: Especially effective for contractors and service providers, before & after photos visually demonstrate the transformation you deliver.

Run Contests and Giveaways

Boost engagement and generate excitement with contests and giveaways. Offer prizes relevant to your target audience.

Local Experiences: Offer a gift certificate to a popular Southwest Florida restaurant or attraction. Tap into the local appeal.
Product or Service Giveaway: Give away one of your products or services to a lucky follower. Introduce new customers to your offerings.
Partner Giveaways: Collaborate with other local businesses for a joint giveaway. Expand your reach and offer a more valuable prize.
Seasonal Promotions: Align your contests with holidays or local events. Capitalize on the festive spirit.

Leverage User-Generated Content

Encourage your followers to create content related to your brand. This boosts engagement and provides valuable social proof.

Run a Photo Contest: Ask followers to share photos using your product or service with a specific hashtag.
Ask for Reviews: Encourage satisfied customers to leave reviews on your social media pages.
Share User-Generated Content: Repost photos or videos from followers that feature your brand. Show appreciation for their support.
Ask Questions: Engage your audience by asking questions related to your industry or their needs. Start conversations and gather valuable feedback.

Embrace the Visual

Southwest Florida is visually stunning. Use high-quality images and videos to capture attention and showcase your offerings.

Professional Photography: Invest in professional photography of your products, services, or team. Visual appeal is crucial on social media.
Video Content: Create short, engaging videos showcasing your expertise, behind-the-scenes glimpses, or customer testimonials.
Local Landmarks: Incorporate iconic Southwest Florida landmarks into your visuals. Connect with your audience on a local level.
Infographics: Present information in a visually appealing format using infographics. Share key statistics, tips, or data relevant to your industry.

Don’t Forget the Call to Action!

Every social media post should have a clear call to action. Guide your followers towards the desired next step.

Visit Your Website: Include a link to your website for more information about your products or services.
Contact You: Encourage followers to contact you for a free consultation or quote.
Follow Your Social Media Pages: Promote your other social media channels and encourage followers to connect with you across different platforms.
Sign Up for Your Newsletter: Grow your email list by offering valuable content in exchange for email subscriptions.

By implementing these strategies and tailoring them to your specific business and target audience in Southwest Florida, you’ll never be at a loss for what to post on social media. Remember to be authentic, engage with your followers, and consistently deliver value. This will transform your social media presence from a source of frustration to a powerful engine for growth. Now get posting!