What to Post on Social When You Don’t Know What to Say

Written by DRVN on July 15, 2025. Posted in What to Post on Social When You Don't Know What to Say.

As a Southwest Florida business owner, coach, service provider, or contractor, you know that maintaining an active social media presence is crucial for reaching potential clients and growing your business. But knowing what to post on social media consistently can be a real struggle. You’re busy running your business, and brainstorming fresh, engaging content can feel like a daunting task. Writer’s block happens! You’re not alone. Many entrepreneurs in the Naples, Fort Myers, and Cape Coral area find themselves staring at a blank screen, wondering what to post on social media next.

This comprehensive guide offers a treasure trove of ideas specifically tailored for Southwest Florida businesses. Whether you’re a seasoned social media pro or just starting out, these suggestions will help you overcome content creation hurdles and keep your audience engaged.

Behind-the-Scenes Glimpses

Give your audience a peek behind the curtain. People love to see the human side of businesses. What to post on social media could be as simple as:

Day-in-the-life: Share snippets of your workday, from client meetings to site visits. Showcase the beautiful Southwest Florida scenery as you travel to appointments or attend networking events.
Team introductions: Introduce your team members and highlight their skills and personalities. Include photos and fun facts to make it more engaging.
Process demonstrations: Show how your product is made or your service is delivered. If you’re a contractor, post time-lapse videos of a project’s progress. If you’re a coach, share a sneak peek of your workshop preparation.
Workspace tour: Give your followers a virtual tour of your office, workshop, or studio. Highlight unique features or aspects that reflect your brand personality.

Engaging with Your Local Community

Show your love for Southwest Florida! This is a great way to connect with potential customers and build brand loyalty. What to post on social media could involve:

Supporting local events: Share information about upcoming festivals, farmers markets, or charity events happening in the area. Offer discounts or promotions for attendees.
Highlighting local businesses: Partner with other Southwest Florida businesses and cross-promote each other’s services. This is a great way to build relationships and reach a wider audience.
Showcasing local landmarks: Share stunning photos or videos of iconic Southwest Florida locations, like the Naples Pier, Sanibel Island, or the Edison and Ford Winter Estates. Tie it back to your business by mentioning how it inspires your work or why you love living in the area.
Sharing local news and updates: Keep your followers informed about important local happenings, such as road closures, weather alerts, or community initiatives.

Content Focused on Your Expertise

Position yourself as a thought leader in your industry. Sharing valuable content builds trust and attracts new clients. Consider what to post on social media along the lines of:

Tips and advice: Offer practical advice related to your industry. For example, a contractor could share tips on home maintenance, while a coach could offer advice on achieving work-life balance.
Industry trends: Stay up-to-date on the latest industry news and share your insights with your followers. This shows that you’re knowledgeable and passionate about your field.
Case studies: Showcase successful projects or client testimonials to demonstrate your expertise and the value you provide. Be sure to obtain client permission before sharing their stories.
Answering frequently asked questions: Address common questions your clients ask. This provides valuable information and establishes you as a reliable resource.

Interactive Content

Encourage engagement by asking questions and prompting responses from your followers. This boosts your visibility on social media algorithms. What to post on social media could include:

Polls and quizzes: Create fun and engaging polls or quizzes related to your industry or Southwest Florida. For example, a real estate agent could create a poll asking about preferred home styles in the area.
“Ask Me Anything” sessions: Host live Q&A sessions on social media to answer your followers’ questions in real time. This is a great way to build rapport and address concerns directly.
Contests and giveaways: Run contests or giveaways to generate excitement and reward your followers. Offer prizes that are relevant to your business or Southwest Florida, such as gift certificates to local restaurants or tickets to local attractions.
Behind-the-scenes questions: Engage your audience by asking their opinions on upcoming projects or initiatives. This fosters a sense of community and makes your followers feel valued.

User-Generated Content

Encourage your customers to share their experiences with your business. This builds social proof and adds authenticity to your brand. What to post on social media related to user-generated content includes:

Sharing customer testimonials: Repost positive reviews or testimonials from satisfied clients. Be sure to tag the customer and thank them for their kind words.
Reposting customer photos and videos: If your customers share photos or videos featuring your product or service, ask for permission to repost them on your social media channels. This provides valuable social proof and shows potential clients how your business is being used in real-world scenarios.
Creating a branded hashtag: Encourage customers to use a specific hashtag when sharing their experiences with your business. This makes it easy to find and track user-generated content related to your brand.

Promoting Your Products and Services

Don’t shy away from letting people know what you offer! Just be mindful of the 80/20 rule: 80% of your content should be valuable and engaging, while 20% can be promotional. What to post on social media to promote your offerings could include:

New product or service announcements: Share exciting news about new offerings and highlight their benefits. Use high-quality images or videos to showcase your products or services in the best light.
Special offers and promotions: Run limited-time promotions or offer exclusive discounts to your social media followers. Create a sense of urgency to encourage conversions.
Product demonstrations: Show how your product works or how your service can benefit potential clients. Create short, engaging videos that highlight key features and benefits.
Customer success stories: Share stories of how your products or services have helped clients achieve their goals. This provides social proof and demonstrates the value you offer.

Utilizing Visual Content

Visuals are key to capturing attention on social media. Use high-quality images and videos to make your posts more engaging. What to post on social media in terms of visual content:

High-quality photos: Invest in professional photography to showcase your products, services, or team. Use visually appealing images that reflect your brand aesthetic.
Engaging videos: Create short, informative videos that capture attention and convey your message effectively. Consider using video for product demos, behind-the-scenes glimpses, or customer testimonials.
Infographics: Share visually appealing infographics that present complex information in a digestible format. This is a great way to share statistics, data, or tips related to your industry.
Eye-catching graphics: Use design tools like Canva to create visually appealing graphics for your social media posts. Include quotes, statistics, or calls to action to make them even more engaging.

By implementing these strategies, you can consistently create valuable and engaging content that resonates with your Southwest Florida audience. Remember, consistency is key when it comes to social media marketing. By regularly posting relevant and interesting content, you can build a strong online presence, attract new customers, and grow your business in the vibrant Southwest Florida marketplace. Don’t let the question of “what to post on social media” hold you back any longer! Start creating compelling content today.