What to Post on Social Media When You’re Drawing a Blank (Southwest Florida Edition)

Written by DRVN on July 15, 2025. Posted in What to Post on Social When You Don't Know What to Say.

Are you a Southwest Florida business owner, coach, or contractor struggling to come up with engaging social media content? You’re not alone! Knowing what to post on social media can be a real challenge. It’s time-consuming and often feels like you’re shouting into the void. But consistent, relevant social media presence is essential for growing your business in today’s digital landscape. This guide provides a wealth of ideas specifically tailored for businesses in the Southwest Florida region, so you never have to wonder what to post on social media again.

Finding the right balance between promoting your services and offering valuable content can be tricky. This is particularly true in a vibrant and competitive market like Southwest Florida, where businesses need to stand out to capture the attention of potential customers. This blog post provides practical, actionable ideas to help you generate engaging social media content, connect with your audience, and ultimately drive business growth.

Embrace the Local Flavor: Southwest Florida Specific Content

One of the most effective ways to connect with your audience is by showcasing your connection to Southwest Florida. This resonates with locals and positions your business as a part of the community. Here are some ideas:

Highlight Local Events: Share information about upcoming festivals, concerts, farmers’ markets, or charity events in Naples, Fort Myers, Bonita Springs, or Cape Coral. Encourage your followers to attend and tag you in their photos. For example: “Come see us at the Naples Grape Festival this weekend! We’ll be at booth #12 showcasing our latest collection.”
Showcase SWFL Beauty: Share stunning photos or videos of the area’s beautiful beaches, sunsets, wildlife, or lush landscapes. Include relevant hashtags like #NaplesBeach, #SWFLSunsets, or #EvergladesCity.
Support Local Businesses: Partner with other Southwest Florida businesses for cross-promotion. Feature them in your posts and offer discounts or special promotions to customers who patronize both businesses. This builds community and expands your reach.
Share Local News and Updates: Keep your audience informed about relevant local news, traffic updates, or weather alerts, demonstrating that you are invested in the community.
Embrace the Southwest Florida Lifestyle: Showcase aspects of the Southwest Florida lifestyle, such as boating, fishing, golfing, or enjoying the vibrant arts and culture scene. This helps you connect with your target audience on a personal level.

Behind-the-Scenes Content: Humanize Your Brand

Giving your audience a glimpse behind the scenes of your business helps build trust and fosters a stronger connection.

Introduce Your Team: Share photos and short bios of your team members, highlighting their expertise and personalities. This humanizes your brand and makes it more relatable. For example: “Meet Sarah, our lead designer, who’s passionate about creating beautiful and functional spaces.”
Show Your Process: Share photos or videos of your work in progress, whether you’re creating a custom piece of jewelry, preparing a delicious meal, or designing a new marketing campaign.
Office Antics and Day-to-Day: Share lighthearted moments from your workday, like team lunches, office celebrations, or funny anecdotes. This adds a human touch and shows the personality of your business.
Customer Spotlights: Feature satisfied customers and share their positive experiences with your business. This acts as social proof and encourages potential customers to choose your services. For example: “We loved transforming John and Mary’s outdated kitchen into their dream culinary space. Check out the before and after photos!”

Engage Your Audience: Spark Conversations and Build Relationships

Social media is a two-way street. Don’t just broadcast your message; actively engage with your followers to build relationships and foster a sense of community.

Ask Questions: Pose questions related to your industry or the Southwest Florida lifestyle to spark conversations and encourage interaction. For example: “What’s your favorite beach in Southwest Florida?” or “What are your weekend plans?”
Run Polls and Quizzes: Use interactive features like polls and quizzes to gather feedback and engage your audience. For example: “Which of these landscaping designs do you prefer?”
Respond to Comments and Messages: Engage with your followers by responding to their comments and messages promptly and thoughtfully. Show that you value their input and are listening to their needs.
Host Live Q&A Sessions: Schedule live Q&A sessions on Facebook or Instagram to answer questions from your audience in real time. This demonstrates your expertise and builds trust.
Run Contests and Giveaways: Organize contests and giveaways related to your business and the Southwest Florida area to generate excitement and increase engagement.

Provide Value: Share Helpful Tips and Resources

Sharing valuable content positions you as an expert in your field and builds trust with your audience.

Share Industry Tips and Advice: Offer practical tips and advice related to your industry. For example, a landscaping company could share tips on drought-tolerant plants, while a contractor could provide advice on hurricane preparedness.
Create How-to Videos or Tutorials: Demonstrate your expertise by creating short, informative videos or tutorials related to your services.
Curate Relevant Content: Share articles, blog posts, or videos from other reputable sources that would be of interest to your target audience. This adds value and saves your followers time.
Highlight Industry Trends: Keep your audience informed about the latest trends in your industry, demonstrating your knowledge and staying ahead of the curve.
Offer Free Resources: Provide valuable free resources like checklists, templates, or ebooks related to your services to build email lists and generate leads.

Promote Your Business (Subtly!): Showcase Your Expertise

While providing value is essential, don’t be afraid to promote your services. Just do it subtly and strategically.

Share Case Studies: Showcase your successful projects or client testimonials to demonstrate your expertise and the value of your services.
Highlight Special Offers and Promotions: Announce special offers, discounts, or seasonal promotions to encourage sales and generate leads.
Announce New Products or Services: Keep your followers informed about new product launches, service offerings, or upcoming events related to your business.
Promote Blog Posts or Articles: Share links to your blog posts or articles to drive traffic to your website and provide valuable content.
Behind-the-Scenes of Your Services: Showcase the process behind your services, highlighting the care and attention to detail you put into your work. For example: “Preparing fresh seafood for tonight’s special at our Naples restaurant. #FreshFromTheGulf”

By implementing these strategies, you can create a consistent and engaging social media presence that attracts new customers, builds relationships, and grows your business in the vibrant Southwest Florida market. Remember to tailor your content to your specific target audience and track your results to see what resonates most. Don’t be afraid to experiment and have fun with it! Stop wondering what to post on social media and start connecting with your Southwest Florida community today!